Karuppasamy Ramanathan

Hindustan Institute of Technology and Science

Papers

Total Citations

H-Index

About

Karuppasamy Ramanathan is a forward-thinking researcher at the intersection of healthcare marketing and artificial intelligence. His primary focus lies in transforming the medical tourism industry by redesigning traditional marketing mix elements through AI-driven strategies. In his most cited work, "Redesigning of Marketing Mix Elements Affecting Medical Tourism Through Artificial Intelligence (AI)" (2024, 6 citations), Ramanathan investigates how critical factors such as treatment location, pricing, and other variables influence patient decisions in this complex, globally competitive sector. By integrating AI into the marketing framework, he offers actionable insights for healthcare providers to better attract and serve international patients. Though early in his citation trajectory, his work signals a significant shift toward data-driven, patient-centric approaches in medical travel. Ramanathan’s research is particularly valuable for students and practitioners seeking to understand how technology can optimize healthcare services in a globalized economy. His contributions pave the way for more efficient, transparent, and competitive medical tourism ecosystems, making him a notable voice in this emerging interdisciplinary field.