Khalid Mehmood

Papers

Total Citations

179

H-Index

About

Khalid Mehmood is a leading voice in the rapidly evolving field of human-robot interaction, with a particular focus on the service industry. His research centers on how customers perceive and engage with AI-powered service robots, exploring the critical roles of service quality and robot anthropomorphism. In his highly cited 2023 study (85 citations), Mehmood demonstrated how the quality of robot service directly influences customer acceptance in restaurants. He further advanced this line of inquiry in his landmark 2024 paper (94 citations), which introduced the concept of "digital companions" and examined how anthropomorphic features drive customer engagement across different cultural contexts. By employing rigorous, multi-wave methodologies, Mehmood provides actionable insights for businesses deploying AI service robots, showing that human-like design is not merely cosmetic but a fundamental driver of customer trust and satisfaction. His work sits at the intersection of technology adoption, service marketing, and cross-cultural consumer behavior, making him a key scholar for anyone studying the future of automated hospitality and retail.