Katalin Balog
Papers
2
Total Citations
42
H-Index
2
About
Katalin Balog is a leading voice in the study of organizational agility and corporate competitiveness in the era of the Fourth Industrial Revolution. Her research centers on how businesses can navigate the volatile, uncertain, complex, and ambiguous (VUCA) conditions that define modern markets. Balog’s most-cited work, “The Concept and Competitiveness of Agile Organization in the Fourth Industrial Revolution’s Drift” (2020), has garnered over 40 citations, establishing her as a key thinker on the intersection of rapid technological change and corporate strategy. In this seminal paper, she argues that traditional operational models are insufficient for hyper-competitive environments, instead championing agile structures that allow firms to pivot and thrive amid constant disruption. Her contributions provide a practical framework for leaders seeking to embed flexibility into their organizations, directly addressing the challenges of globalization and digital transformation. Balog’s work is essential reading for students and researchers in management, organizational behavior, and innovation studies, offering a clear roadmap for building resilient enterprises in an era defined by relentless change.
Research Focus
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Top Papers
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