Juanjuan Yan
Papers
2
Total Citations
21
H-Index
2
About
Juanjuan Yan explores the intersection of human-robot interaction and consumer psychology, focusing on how service robots’ design and communication styles shape consumer acceptance. Her research reveals that the perceived cuteness versus competence of a robot is not fixed but dynamically influenced by context—a finding that has practical implications for deploying robots in service settings. In her most-cited work, “Cute or competent? Contextual dynamics of consumer acceptance toward service robots” (2025, 15 citations), she demonstrates that consumers’ preferences shift depending on the service scenario, challenging one-size-fits-all design approaches. Her earlier study, “Can cuteness soften my anxiety? The impact of conversational styles of service robots on consumer service acceptance” (2024, 6 citations), investigates how a cute conversational style can reduce consumer anxiety, offering a pathway to more emotionally intelligent service robots. By bridging robotics, marketing, and behavioral science, Yan’s work provides actionable insights for designing robots that consumers trust and enjoy interacting with. Her contributions are especially timely as service robots become more prevalent in hospitality, retail, and healthcare, making her a rising voice in the study of technology acceptance.
Research Focus
Key Achievements
Top Papers
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