He Jia
Papers
1
Total Citations
3
H-Index
1
About
Dr. He Jia is a pioneering researcher at the intersection of consumer psychology, service technology, and luxury marketing. His work critically examines how emerging technologies—particularly service robots—reshape consumer experiences and expectations in high-end service contexts. Dr. Jia’s most cited paper, “Understanding and Mitigating the Robot Disadvantage in Luxury Services: The Role of Desire for Superiority” (2025, 3 citations), co-authored with Shuang Ma, Lin Ge, and Yonggui Wang, identifies a novel psychological barrier: the “robot disadvantage” in luxury settings. This research reveals that luxury consumers often perceive robot-delivered services as undermining their desire for superiority and exclusivity, a key driver of luxury consumption. By pinpointing this tension, Dr. Jia offers actionable strategies for luxury brands to integrate automation without diluting perceived prestige. His contributions bridge service robotics and consumer behavior, providing critical insights for industries navigating the balance between efficiency and experiential value. Though early in its citation trajectory, this work has already sparked discussion among scholars and practitioners, positioning Dr. Jia as a leading voice on the future of luxury service in an automated world.
Research Focus
Key Achievements
Top Papers
- 1