Papers
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About
Guoda Gu is an emerging scholar in international trade and industrial organization, with a focused research agenda on how digitalization and import behavior reshape firm performance. Her most-cited work, “Digital Product Imports and Markups: Evidence From Chinese Multi‐Product Exporters” (2025), investigates the causal link between digital product imports and markup enhancement among Chinese multi-product firms. Using micro-level enterprise data, Gu demonstrates that importing digital goods significantly boosts multi-product markups, with effects varying by product ranking within firms. This research provides critical insights into how digital inputs influence competitive dynamics and pricing power in global value chains. Though early in her career, Gu’s work has already garnered attention for its policy relevance and methodological rigor, contributing to debates on trade liberalization, digital transformation, and firm heterogeneity. Her findings offer actionable implications for export-oriented firms and policymakers seeking to leverage digital imports for industrial upgrading. As she continues to build her portfolio, Gu’s research promises to deepen our understanding of the microeconomic foundations of trade in the digital age.
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