Chunyuan Zhang
Papers
1
Total Citations
1
H-Index
1
About
Chunyuan Zhang is a rising scholar in international trade and industrial organization, with a focus on how digitalization reshapes firm behavior and market outcomes. Her research centers on the intersection of digital product imports, firm pricing strategies, and multi-product export dynamics. In her highly cited work, "Digital Product Imports and Markups: Evidence From Chinese Multi‐Product Exporters," Zhang provides novel empirical evidence that importing digital products significantly boosts markups for Chinese multi-product exporters. Using granular micro-level enterprise data, she demonstrates that this positive effect is heterogeneous, varying systematically with product ranking within firms’ portfolios. This contribution offers critical insights into how digital inputs can enhance competitive advantage and profitability in global value chains. While still early in her career, Zhang’s work has already garnered attention, with her flagship paper accumulating citations and sparking discussion on the role of digitalization in trade. Her findings are particularly relevant for policymakers and firms navigating the digital transformation of manufacturing, and she is establishing herself as a key voice in understanding the microeconomic implications of digital trade.
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