Donald R. Lehmann
Papers
1
Total Citations
188
H-Index
1
About
No biography available yet.
Research Focus
Brand equity1 · 188 citations
Business1 · 188 citations
Customer equity1 · 188 citations
Customer retention1 · 188 citations
Economics1 · 188 citations
Equity (law)1 · 188 citations
Equity theory1 · 188 citations
Loyalty1 · 188 citations
Loyalty business model1 · 188 citations
Marketing1 · 188 citations
Microeconomics1 · 188 citations
Service (business)1 · 188 citations
Key Achievements
1
H-Index
1
Papers
188
Total Citations
188
Avg Citations/Paper
🏆 Most Cited Paper
Retail Branding and Customer Loyalty: an overview
188 citations · 2004
📈 Most Prolific Year: 2004 (1 Papers)
🤝 Key Collaborators: 2
🏛 Institutions: Columbia University
Top Papers
- 1Retail Branding and Customer Loyalty: an overview188 citations · 2004
Key Collaborators
Not generated yet