Choukri Menidjel
Papers
1
Total Citations
9
H-Index
1
About
Choukri Menidjel’s research lies at the dynamic intersection of artificial intelligence, customer engagement, and loyalty program performance. His most-cited work, “Role of AI in enhancing customer engagement, loyalty and loyalty programme performance” (2022, 9 citations), critically examines why many loyalty programs underperform and demonstrates how AI—including robotics—can interpret and shape consumer behavior to drive deeper engagement. By bridging cutting-edge technology with established marketing frameworks, Menidjel offers actionable insights for firms seeking to transform static reward systems into adaptive, personalized experiences. His contributions are particularly timely as businesses increasingly rely on AI to understand complex customer journeys. Through rigorous analysis, he shows that AI not only boosts engagement but also strengthens long-term loyalty and program effectiveness. Menidjel’s work is essential reading for scholars and practitioners exploring the future of relationship marketing in an AI-driven world, and his findings have the potential to reshape how companies design and manage loyalty initiatives.
Research Focus
Key Achievements
Top Papers
- 1