Avijit Pratap Roy

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About

Dr. Avijit Pratap Roy is a pioneering researcher in the intersection of consumer behavior and emerging technologies, with a primary focus on the adoption of service robots in the hospitality industry. His most-cited work, "Consumers' intention to visit a robotic restaurant" (2022), provides foundational insights into the psychological and practical drivers behind customer acceptance of automated dining experiences. By surveying 283 experienced customers and employing structural equation modeling, Dr. Roy identified key factors—such as perceived usefulness, novelty, and trust—that shape consumer intentions, offering actionable guidance for businesses integrating robotics. Though his citation count is still growing, this study has already garnered 3 citations, marking it as a critical reference for scholars exploring human-robot interaction in service contexts. Dr. Roy’s contributions are particularly notable for bridging theoretical frameworks with empirical rigor, helping to demystify how traditional service models can evolve in an age of automation. His work is essential reading for students and researchers interested in technology adoption, consumer psychology, and the future of hospitality.