Avi Goldfarb

Papers

Total Citations

507

H-Index

About

Avi Goldfarb is a leading economist whose work has fundamentally shaped our understanding of the economics of artificial intelligence and digital markets. As a Professor at the University of Toronto's Rotman School of Management, Goldfarb's research centers on how AI and digital technologies transform productivity, competition, and decision-making. His landmark edited volume, *The Economics of Artificial Intelligence* (2018, 378 citations), set the agenda for economic research on AI's impact on growth, inequality, innovation, and employment. Goldfarb's influential work on "Prediction and Judgment" (2022, 104 citations) demonstrates a crucial insight: rather than replacing humans, AI increases the importance of human judgment in high-stakes domains like international security. He has also applied this framework to healthcare, exploring when machine learning should support versus automate clinical decisions (2019). Goldfarb's contributions have earned him recognition as a Fellow of the Royal Society of Canada and co-authorship of the widely-read book *Prediction Machines*, which has become essential reading for understanding AI's economic implications. His research provides a rigorous, accessible framework for navigating the AI revolution.