Armiyash Nurmagambetova
Papers
1
Total Citations
2
H-Index
1
About
Armiyash Nurmagambetova is a rising scholar in the field of hospitality and tourism management, with a focused research interest in consumer behavior and experiential service design. Her most cited work, "Attitudes of Kazakhstani consumers towards experiential hospitality and tourism services" (2020), offers a pioneering examination of how customers in Kazakhstan perceive and respond to innovative, experience-driven offerings in the hotel and restaurant sectors. This study is particularly significant as it addresses the global shift toward experiential consumption, providing critical insights into the unique cultural and economic factors shaping consumer attitudes in a Central Asian context. Although her citation count is still growing—her key paper has garnered 2 citations to date—her work lays important groundwork for understanding the transformation of customer experience in emerging tourism markets. Nurmagambetova’s research contributes to bridging the gap between Western hospitality trends and local consumer expectations, making her a valuable voice for scholars and practitioners seeking to adapt experiential strategies in non-Western settings. Her efforts highlight the importance of localized research in a globalized industry, and she is poised to make further contributions as her academic career develops.
Research Focus
Key Achievements
Top Papers
- 1