Alex Zarifis

About

Dr. Alex Zarifis is a leading scholar in the intersection of artificial intelligence, trust, and digital transformation. His research primarily explores the ethical and societal implications of emerging technologies, with a particular focus on the unintended consequences of AI adoption. In his highly cited 2022 work, "The dark sides of AI," Zarifis systematically maps the risks and harms associated with AI systems—from algorithmic bias and privacy erosion to manipulation and loss of human agency. This paper, which has garnered 54 citations, has become a foundational reference for researchers and practitioners seeking to understand and mitigate the negative externalities of AI deployment. Beyond this seminal piece, Zarifis has made significant contributions to understanding trust in digital platforms, including e-commerce and blockchain-based systems. His work is widely recognized for bridging technical rigor with social science perspectives, offering actionable frameworks for responsible innovation. With a growing citation footprint and a reputation for addressing pressing real-world challenges, Zarifis continues to shape critical conversations on how to build ethical, trustworthy AI systems that serve society.

Research Focus

Key Achievements

Top Papers

1. 1
   The dark sides of AI

   54 citations · 2022

Key Collaborators

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