Customization of User Experience in Fashion Technology

Abstract

The term ‘Fashion technology’ is used to refer to innovative methods of creating new designs for clothes and also sourcing them. It facilitates the formation of new tools for the fashion industry which increases the manufacturing and utilization the fashion products. In this era of fashion, manufacturing processes, shipping and the selling of fashion products make use of the fashion design technologies available to the fullest. As of now, the growth rate of fashion industry is very high. The fashion space is being automated, personalized and sped up by a list of inventions which include the clothes that can be worn with the help of virtual reality, algorithms in AI which can predict the trends that follow, and Robots which cut fabric. Advanced technologies like blockchain and virtual reality are adapted by many fashion brands and companies to create a unique purchasing experience for the customer. Fashion technology cannot escape the fact that innovations help industries to evolve and adapt to the existing environment faster and that it is no exception. A lot of effort has been made to customize the clothes of users in order to help them wear those matching their exact body dimensions. This paper aims to customize purchasing the clothes by using 3D body scanners to get the exact measurements so that the user can wear readymade clothes according to his exact body dimensions.