Sentiment Analysis on E-Commerce Apparels using Convolutional Neural Network

Abstract

The Fourth Industrial Revolution (4.0) is a fusion of advances in Artificial Intelligence (AI), Robotics, the Internet of Things (IoT), Genetic Engineering, Quantum Computing, and other technologies. A large number of people are using internet-based services as a result of enhanced internet infrastructure and decreased costs. As a result, such businesses' attempts to penetrate internet media are disrupted. The e-commerce company, like Amazon, offers both customer-to-customer and business-to-business services in the apparel sector. Companies must understand the needs of buyers to maximize their profits. As a result, consumer sentiment analysis is carried out. However, because this procedure is time-consuming, it is made automatically utilizing artificial intelligence approaches. According to the findings of a study on sentiment analysis on an E-Commerce-based web store for women, the apparels review dataset using the CNN method with the word vector generator and TF-IDF can produce a higher accuracy of 94%.