Data-Driven Platform Design: Patent Data and Function Network Analysis

摘要

A properly designed product-system platform seeks to reduce the cost and lead time for design and development of the product-system family. A key goal is to achieve a tradeoff between economy of scope from product variety and economy of scale from platform sharing. Traditionally, product platform planning uses heuristic and manual approaches and relies almost solely on expertise and intuition. In this paper, we propose a data-driven method to draw the boundary of a platform-system, complementing the other platform design approaches and assisting designers in the architecting process. The method generates a network of functions through relationships of their co-occurrences in prior designs of a product or systems domain and uses a network analysis algorithm to identify an optimal core–periphery structure. Functions identified in the network core co-occur cohesively and frequently with one another in prior designs, and thus, are suggested for inclusion in the potential platform to be shared across a variety of product-systems with peripheral functions. We apply the method to identify the platform functions for the application domain of spherical rolling robots (SRRs), based on patent data.