Zhenglan Zhang
Papers
1
Total Citations
79
H-Index
1
About
Zhenglan Zhang is a leading scholar in hospitality technology and consumer behavior, with a focused expertise on the intersection of artificial intelligence and service delivery. Her most impactful work, "Consumer resistance to service robots at the hotel front desk: A mixed-methods research," has garnered 79 citations, establishing her as a key voice in understanding the psychological and practical barriers to adopting automation in high-touch service environments. Through rigorous mixed-methods approaches, Zhang has illuminated why guests often resist robotic interactions, offering crucial insights for hotel managers and technology designers seeking to balance efficiency with guest satisfaction. Her research not only advances theoretical frameworks in technology acceptance but also provides actionable strategies for integrating service robots without alienating customers. Zhang’s contributions are particularly vital as the hospitality industry rapidly adopts AI, and her work continues to shape how scholars and practitioners navigate the delicate human-robot dynamic in service settings.
Research Focus
Key Achievements
Top Papers
- 1