Zhehao Liang
Papers
2
Total Citations
61
H-Index
2
About
Dr. Zhehao Liang is a rising scholar at the forefront of human-robot interaction and service technology research, with a particular focus on how consumers perceive and engage with service robots in real-world settings. His work critically examines the psychological and behavioral dynamics of human-robot encounters, challenging assumptions about the benefits of human-like robot design. In his highly cited 2023 study, Liang demonstrated that excessive affective human-likeness in service robots can paradoxically reduce consumer satisfaction, a finding that has reshaped design principles in the service robotics industry. His 2024 investigation into users' switching intentions toward public service robots, grounded in the Push-Pull-Mooring framework, provides actionable insights for technology adoption and customer retention. With his papers already accumulating over 60 citations in just two years, Liang’s research is rapidly influencing both academic discourse and practical applications in hospitality, retail, and public service automation. His work is essential reading for anyone interested in the delicate balance between technological advancement and authentic human experience in an increasingly automated world.
Research Focus
Key Achievements
Top Papers
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