Yuhyung Shin

About

Yuhyung Shin is a leading scholar in organizational behavior and service management, with a sharp focus on how emerging technologies reshape the workplace. Her research centers on the psychological and behavioral impacts of STARA—smart technology, artificial intelligence, robotics, and algorithms—on frontline service employees. Shin’s major contribution lies in revealing how STARA awareness drives both adaptive and maladaptive responses, such as job crafting, performance pressure, and proactive service performance. Her 2023 paper on smart technology and job crafting has garnered 77 citations, establishing a foundational framework for understanding employee coping mechanisms. In her 2024 work, she further explored how STARA awareness influences job autonomy and proactive service behavior, earning 31 citations. Her most recent 2025 study extends this line of inquiry to service robot risk awareness and customer-directed helping, applying the transactional model of stress. Shin’s work is pivotal for practitioners and researchers navigating the human side of automation, offering actionable insights into fostering resilience and proactive engagement in an increasingly tech-driven service landscape.

Research Focus

Key Achievements

Top Papers

1. 1
   Smart technology and service employees’ job crafting: Relationship between STARA awareness, performance pressure, receiving and giving help, and job crafting

   77 citations · 2023
2. 2
   Service employees’ STARA awareness and proactive service performance

   31 citations · 2024
3. 3
   Service robot risk awareness and customer-directed helping from the perspective of the transactional model of stress

   2 citations · 2025

Key Collaborators

Contact & Links