Yuanyuan Dong

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About

Yuanyuan Dong is a leading researcher in consumer behavior and service technology, whose work illuminates how emerging technologies reshape retail experiences and customer decision-making. Her most-cited study, "The impact of service robots in retail: Exploring the effect of novelty priming on consumer behavior" (2022), has garnered 93 citations, establishing a foundational framework for understanding how the novelty of robotic interactions primes consumers’ expectations and purchasing behaviors. Dong’s research bridges human-robot interaction and retail psychology, revealing that the mere presence of service robots can alter shoppers’ cognitive processing and willingness to engage with brands. Her contributions extend beyond this landmark paper, as she systematically investigates the interplay between technological innovation and consumer trust, loyalty, and satisfaction. By demonstrating that novelty effects can both attract and distract consumers, Dong provides actionable insights for retailers deploying automation. Her work is widely cited in marketing, robotics, and human-computer interaction fields, and she is recognized for advancing theoretical models of technology adoption in service contexts. For students and researchers exploring the future of retail, Dong’s scholarship offers a critical lens on how automation transforms the consumer journey.