Shoujiang Zhou

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About

Shoujiang Zhou is a leading researcher at the intersection of service robotics, consumer behavior, and retail innovation. His work fundamentally explores how emerging technologies reshape the customer experience, with a particular focus on the psychological mechanisms driving consumer responses to automation. Zhou’s most influential contribution is his seminal 2022 study, "The impact of service robots in retail: Exploring the effect of novelty priming on consumer behavior," which has garnered 93 citations and is widely regarded as a foundational text in human-robot interaction within commercial settings. In this work, he demonstrated that the mere presence of a service robot can prime feelings of novelty in shoppers, significantly altering their engagement and purchase intentions—a finding that has profound implications for retail strategy and technology deployment. Beyond this landmark paper, Zhou’s research portfolio consistently bridges experimental psychology and applied marketing, offering actionable insights for businesses navigating the age of automation. His work is frequently cited in top-tier journals and has influenced both academic discourse and industry practice, establishing him as a pivotal voice in understanding how consumers adapt to—and are shaped by—the rise of intelligent service agents.