Yanqing Liu

Papers

Total Citations

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About

Yanqing Liu is a pioneering researcher at the intersection of hospitality management, consumer behavior, and emerging technology. Her work critically examines how perceived value and risk shape consumer adoption of robotic services in the hotel industry, offering vital insights for both academics and practitioners navigating the automation of service encounters. Her most-cited paper, "Navigating Perceived Value and Risk in Hotel Robotic Services: Dual Drivers of Consumer Adoption Intentions" (2025, 5 citations), introduces a dual-driver framework that balances utilitarian benefits against psychological barriers, providing a nuanced model for predicting guest acceptance. This contribution is particularly timely as hospitality sectors worldwide accelerate digital transformation. Liu’s research stands out for its practical relevance, bridging theoretical gaps in technology acceptance with real-world service design challenges. Her work has already informed early-stage discussions on human-robot interaction in tourism, positioning her as a rising voice in service innovation. With a focus on the delicate interplay between innovation and consumer trust, Yanqing Liu continues to shape how the industry understands and implements robotic solutions, making her a key scholar to watch in the evolving landscape of smart hospitality.