Xuefei Yan
Papers
1
Total Citations
2
H-Index
1
About
Dr. Xuefei Yan is a pioneering researcher at the intersection of human-robot interaction and service experience design, with a primary focus on tourism and hospitality. Her work critically examines how the anthropomorphism of service robots—giving them human-like traits—shapes customer engagement and emotional connection. In her highly cited 2025 study, "The importance of human touch: How robot anthropomorphism impacts customer engagement in tourism and hospitality," Dr. Yan draws on social response theory to reveal that while anthropomorphized robots can enhance customer engagement, the effect is nuanced and context-dependent. This research, already garnering early citations, challenges industry assumptions and offers actionable insights for deploying robots in emotionally sensitive service settings. Dr. Yan’s contributions are vital as the hospitality sector increasingly integrates automation, balancing efficiency with the irreplaceable value of human touch. Her work not only advances academic understanding of human-robot dynamics but also provides practical frameworks for designing more empathetic and effective service technologies.
Research Focus
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Top Papers
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