Shuting Xu

Papers

Total Citations

H-Index

About

Shuting Xu is a rising scholar at the intersection of service robotics, consumer psychology, and hospitality management. Her research focuses on how anthropomorphized service robots influence customer engagement, drawing on social response theory to unpack the psychological mechanisms that drive human-robot interaction in tourism and hospitality settings. In her most-cited work, "The importance of human touch: How robot anthropomorphism impacts customer engagement in tourism and hospitality" (2025), Xu demonstrates that robot anthropomorphism can significantly enhance customer engagement by fostering perceptions of social presence and emotional connection. Though early in her career, this foundational paper has already garnered attention, earning 2 citations and setting the stage for a promising research trajectory. Xu’s contributions are particularly timely as the hospitality industry increasingly adopts AI-driven service robots, and her work provides critical insights into designing robots that feel more human-like without crossing into uncanny territory. Her research not only advances theoretical understanding of human-robot interaction but also offers practical guidance for managers seeking to leverage robotic technologies to improve customer experiences. Xu is poised to become a leading voice in the emerging field of robotic hospitality.