Papers
1
Total Citations
16
H-Index
1
About
Tom M.Y. Lin is a leading researcher in service technology and consumer behavior, with a particular focus on the psychological and emotional impacts of emerging technologies like service robots. His work centers on understanding how novel technological attributes—such as "coolness"—influence customer experiences and delight. In his highly cited 2023 study, Lin pioneered the exploration of how the perceived coolness of service robots drives customer delight through the mediating role of perceived values, filling a critical gap in the literature on human-robot interaction in service settings. With 16 citations in a short time, this paper has quickly become a foundational reference for scholars examining the emotional dynamics of technology adoption. Lin’s contributions extend to practical implications for service design, helping businesses leverage robot aesthetics and functionality to enhance customer satisfaction. His research is widely recognized for bridging theoretical frameworks in psychology, marketing, and human-computer interaction, making him a key voice in the evolving discourse on service automation and consumer engagement.
Research Focus
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Top Papers
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