Jia‐Jhou Wu
Papers
1
Total Citations
16
H-Index
1
About
Jia-Jhou Wu is a rising scholar at the intersection of service technology, consumer psychology, and human-robot interaction. Her research centers on understanding how novel technologies—particularly service robots—shape customer experiences and emotional responses. In her most-cited work, "Examining how coolness of service robots influences customers' delight: mediating role of perceived values" (2023, 16 citations), Wu investigates the psychological mechanisms through which a robot's perceived "coolness" translates into genuine customer delight. By identifying perceived value as a key mediator, she provides actionable insights for businesses deploying robotic service agents. This study fills a critical gap in the literature, moving beyond surface-level novelty effects to explain how technological attributes drive meaningful emotional outcomes. Wu's work has implications for service design, marketing strategy, and the ethical deployment of AI in hospitality and retail. As a developing scholar, her focus on the experiential and affective dimensions of human-robot interaction positions her at the forefront of a rapidly evolving field. With her research gaining traction, Wu is poised to make significant contributions to our understanding of how technology can not only function effectively but also create genuine moments of customer delight.
Research Focus
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Top Papers
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