Max Robotics — Global Service Robot Directory + US Certification

About

Seongcheol Kim is a leading scholar at the intersection of journalism, communication technology, and human-robot interaction. His research primarily explores the adoption and societal integration of automation and robotics, with a particular focus on how professionals and end-users perceive these technologies. Kim’s foundational work on robot journalism is among the most cited in the field; his 2017 study on newspaper journalists’ attitudes toward robot journalism (65 citations) and his 2016 analysis of the determinants of its adoption by newspaper companies (54 citations) have shaped the discourse on AI’s role in newsrooms. Expanding into service robotics, he has examined the adoption of care robots in elderly facilities, revealing critical insights into the perceptions of care service managers and workers (38 citations). His 2021 study on users’ cognitive and affective responses to humanoid robots, which tested the uncanny valley model across different expertise contexts (15 citations), further demonstrates his commitment to refining established theories. Through this body of work, Kim has illuminated the complex human factors that drive or hinder technological adoption, making him a key voice in understanding the future of work and care in an automated world.