Seon Hee Kim
Papers
1
Total Citations
40
H-Index
1
About
Seon Hee Kim is a prominent researcher in hospitality and service management, with a focus on the transformative impact of technology in the post-pandemic era. Her work centers on consumer behavior, experiential value, and the integration of automation in service settings, particularly within the coffee shop industry. Kim's most-cited paper, "The role of experiential value, novelty, and satisfaction in robot barista coffee shop in South Korea: COVID-19 crisis and beyond" (2021, 40 citations), offers a pioneering analysis of how novelty and experiential factors drive customer satisfaction in automated service environments during a global crisis. This study has become a key reference for scholars exploring the intersection of robotics, consumer psychology, and service innovation. By examining the unique dynamics of robot-staffed coffee shops, Kim provides actionable insights for businesses adapting to contactless service trends. Her research not only advances theoretical frameworks in hospitality but also informs practical strategies for enhancing customer engagement in technology-driven contexts. With a growing citation impact, Kim continues to shape discussions on the future of service automation and consumer experience.
Research Focus
Key Achievements
Top Papers
- 1