Se Ran Yoo
Papers
1
Total Citations
40
H-Index
1
About
Se Ran Yoo is a prominent researcher in the field of hospitality and service innovation, with a particular focus on the integration of robotics and technology in consumer experiences. Her work explores how experiential value, novelty, and satisfaction shape customer behavior in emerging service settings, such as robot barista coffee shops in South Korea. Yoo’s most-cited paper, published in 2021, examines these dynamics during the COVID-19 crisis, offering critical insights into how automated services can adapt to and thrive amid global disruptions. With 40 citations, this study has become a foundational reference for scholars investigating the intersection of technology, consumer psychology, and crisis management. Yoo’s contributions are notable for bridging theoretical frameworks with real-world applications, providing actionable guidance for hospitality businesses navigating the post-pandemic landscape. Her research not only advances academic understanding of human-robot interaction in service contexts but also informs industry practices, making her a key voice in the ongoing dialogue about the future of automated hospitality.
Research Focus
Key Achievements
Top Papers
- 1