Rimantas Gatautis
Papers
1
Total Citations
6
H-Index
1
About
Rimantas Gatautis is a prominent researcher in digital business transformation, focusing on how small and medium-sized enterprises (SMEs) leverage online platforms for innovation. His work examines the intersection of business model innovation and social media, particularly through the strategic use of Facebook and Google ecosystems. His most cited paper, "Use of Facebook and Google Platforms for SMEs Business Model Innovation" (2017), presented at the prestigious Bled eConference—a landmark event celebrating 30 years of shaping electronic interactions—explores how SMEs can harness these digital tools to reinvent their operations and value propositions. With 6 citations, this study highlights his contribution to understanding practical digital strategies for resource-constrained businesses. Gatautis’s research has significant implications for entrepreneurs and policymakers seeking to foster innovation in the digital economy. His insights into platform-driven business model adaptation have made him a key voice in e-business and technology management, bridging academic theory with real-world SME challenges.
Research Focus
Key Achievements
Top Papers
- 1Use of Facebook and Google Platforms for SMEs Business Model Innovation6 citations · 2017