Mark de Reuver
Papers
2
Total Citations
65
H-Index
2
About
Mark de Reuver is a leading scholar in the field of digital platforms, business model innovation, and responsible technology design. His research critically examines how platform-based ecosystems—particularly those of major tech companies like Facebook and Google—shape and constrain the strategic options of small and medium-sized enterprises (SMEs). In his most cited work, "Digital platforms and responsible innovation: expanding value sensitive design to overcome ontological uncertainty" (2020, 59 citations), de Reuver challenges traditional value sensitive design (VSD) methods, arguing that the dynamic and ontologically uncertain nature of digital platforms requires a new approach to embedding human values into technology. This contribution has been influential in bridging the gap between ethics and platform engineering. His earlier study, "Use of Facebook and Google Platforms for SMEs Business Model Innovation" (2017, 6 citations), presented at the prestigious Bled eConference, provides empirical insights into how SMEs leverage—and are limited by—dominant digital platforms. De Reuver’s work is essential reading for researchers and students interested in platform governance, responsible innovation, and the socio-technical dynamics of digital economies.
Research Focus
Key Achievements
Top Papers
- 1
- 2Use of Facebook and Google Platforms for SMEs Business Model Innovation6 citations · 2017