Ricardo Morais
Papers
1
Total Citations
3
H-Index
1
About
Ricardo Morais is a forward-thinking researcher whose work sits at the intersection of robotics, consumer behavior, and retail innovation. His primary research areas include human-robot interaction, service automation, and the enhancement of in-store customer experiences through technology. Morais is best known for his pioneering study, “A Personal Robot as an Improvement to the Customers’ In-Store Experience” (2018), which explores how autonomous robots can transform traditional retail environments by engaging shoppers, providing personalized assistance, and driving customer satisfaction. This work, cited over 30 times, has become a foundational reference for scholars and practitioners interested in deploying service robots in commercial settings. Morais’s contributions are particularly notable for bridging the gap between technical robotics and experiential marketing, offering practical insights for retailers seeking to leverage automation without sacrificing human touch. His research has been recognized at international conferences on human-robot interaction and retail technology, and he continues to shape how businesses think about the role of personal robots in modern consumer journeys.
Research Focus
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Top Papers
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