Prarthana Anand

M S Ramaiah University of Applied Sciences

Papers

Total Citations

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About

Prarthana Anand is a researcher specializing in Robotic Process Automation (RPA), artificial intelligence, and intelligent business process automation. Her work sits at the intersection of emerging automation technologies and real-world enterprise applications, exploring how organizations can harness intelligent systems to streamline operations and redirect human effort toward higher-value tasks. Her most cited contribution, "Robotic Process Automation with AI and OCR to Improve Business Process" (2021, 23 citations), examines how RPA combined with artificial intelligence and optical character recognition can eliminate time-consuming routine tasks — such as data entry, identity verification, and scheduling — that traditionally burden employees. This review has established itself as a meaningful reference point for researchers and practitioners exploring intelligent automation adoption in business environments. Building on this foundation, her 2023 study on automating customer service queries on Twitter demonstrates her commitment to applying RPA to contemporary digital challenges. By developing automated approaches to analyzing and resolving customer complaints at scale on social media platforms, Anand addresses a pressing pain point for product companies struggling to manage high-volume customer interactions efficiently. Through her growing body of work, Prarthana Anand is carving out an important niche in automation research, offering practical, technology-driven solutions to modern organizational challenges.