Pantea Foroudi

Middlesex University, University of London

Papers

Total Citations

103

H-Index

About

Dr. Pantea Foroudi is a leading scholar whose research sits at the dynamic intersection of digital marketing, consumer behavior, and sustainable technology. She is best known for her pioneering work on electronic word-of-mouth (e-WOM), most notably through her highly cited 2022 paper, "Let us talk about something: The evolution of e-WOM from the past to the future," which has garnered 87 citations and provides a critical framework for understanding how online conversations shape brand perception and consumer decisions. More recently, Dr. Foroudi has expanded her expertise into the clean energy domain, co-authoring a 2025 systematic review on "Artificial intelligence and robotics in the hydrogen lifecycle." This forward-looking work, already accumulating 16 citations, examines how AI and robotics can revolutionize hydrogen production, storage, and transportation—key pillars of the global transition to sustainable energy. By bridging the gap between digital communication and green technology, Dr. Foroudi’s research offers actionable insights for both academics and industry practitioners. Her ability to synthesize complex, interdisciplinary topics makes her work essential reading for students and researchers interested in the future of marketing, AI, and environmental sustainability.