Nusaiba Begum

Papers

Total Citations

H-Index

About

Nusaiba Begum is an emerging scholar whose research sits at the intersection of hospitality technology, consumer behavior, and service innovation, with a particular focus on the integration of service robots in hotel environments. Her work addresses one of the most transformative developments in the hospitality industry — the adoption of robotic service delivery — and seeks to understand how guests perceive, accept, and interact with these technologies in real-world settings. Her most cited contribution, a 2024 systematic review grounded in the USUS Framework, synthesizes findings across 42 articles to map customer experiences with hotel service robots, earning 38 citations within its first year of publication. Complementing this, her meta-analytic review of consumer acceptance of service robots has garnered 23 citations, further establishing her as a rigorous synthesizer of this rapidly growing field. Her 2025 work tracing the theoretical evolution from the Technology Acceptance Model to the AIDUA framework demonstrates her commitment to advancing conceptual understanding of robot adoption in hospitality. Begum's growing citation record reflects the timeliness and relevance of her scholarship, making her an important voice for students and researchers navigating the future of AI-driven hospitality services.