N. Yu. Barkova

Papers

Total Citations

H-Index

About

N. Yu. Barkova is a researcher focused on the intersection of technology, consumer behavior, and supply chain dynamics within the fashion industry. Her work primarily examines how external forces—such as robotic automation and shifting consumer preferences—reshape the economic and operational landscape of fashion. Barkova’s most cited paper, “Application of Robotic Technology in the Fashion Industry” (2020, 6 citations), provides a strategic analysis of robotics as a driver of economic growth in Russia, evaluating the strengths, weaknesses, opportunities, and threats of its adoption. This contribution highlights the practical challenges and potential of integrating automation into fashion production. In a related study, “Changing Customer Preferences in the Fashion Industry and Their Impact on Supply Chain Configuration” (2020), she explores how evolving consumer demands compel brands to rethink their supply chain structures. Though her citation counts are modest, Barkova’s research offers valuable early insights into the technological and behavioral shifts that are increasingly critical to the fashion sector’s future, making her work a useful reference for scholars interested in innovation and logistics in emerging markets.