Myoung-Jin Chae

Papers

Total Citations

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About

Myoung-Jin Chae is a rising scholar at the intersection of artificial intelligence, consumer psychology, and technology marketing. Her research critically examines how the human-likeness of AI influences consumer trust and preference, particularly within premium high-tech markets. In her most-cited work, "Too human to trust? How AI human-likeness and context orientation shape consumer preferences in premium high-tech markets" (2025, 8 citations), Chae reveals a nuanced paradox: while human-like AI can enhance engagement, it may also erode trust in high-stakes or luxury contexts, depending on the consumer's orientation. This contribution offers vital insights for designers and marketers navigating the delicate balance between anthropomorphism and credibility. Chae’s work is notable for its timely relevance as AI becomes increasingly embedded in everyday decision-making, and her findings have immediate implications for product design, brand strategy, and human-computer interaction. Though early in her career, her focused exploration of trust dynamics in emerging technologies positions her as a thoughtful voice in understanding how consumers relate to intelligent machines.