Monika Lisjak

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About

Monika Lisjak is a leading scholar in consumer psychology, with a research focus on the intersection of artificial intelligence and consumer behavior. Her work explores how individuals interact with AI-driven technologies, particularly in decision-making and marketing contexts. Her most-cited paper, "Cracking the consumers’ code: A framework for understanding the artificial intelligence–consumer interface" (2024), provides a foundational framework for analyzing how consumers perceive, trust, and engage with AI systems. This work has already garnered 5 citations, signaling its growing influence in the field. Lisjak’s contributions extend to understanding the psychological mechanisms behind consumer responses to AI, including issues of transparency, anthropomorphism, and ethical considerations. Her research is pivotal for marketers, technologists, and policymakers navigating the rapidly evolving AI landscape. By bridging theoretical insights with practical applications, Lisjak has established herself as a key voice in shaping how we comprehend the human-AI dynamic in commerce. Her work continues to inspire students and researchers exploring the behavioral implications of emerging technologies.