Mi-Jin Moon

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About

Dr. Mi-Jin Moon is a rising scholar in the field of technology adoption and human-computer interaction, with a focused expertise in the acceptance of emerging automation systems. Her key research areas center on understanding the psychological and behavioral factors that drive users to embrace robotic process automation (RPA) and other innovative technologies. Dr. Moon’s most notable contribution is her 2022 study, which developed a robust research model grounded in the Unified Theory of Acceptance and Use of Technology (UTAUT). By integrating variables such as innovative technology acceptance and perceived values, she empirically verified the significant effects of performance expectancy and effort expectancy on users’ acceptance intention. This work, which has garnered early citations, provides critical insights for organizations seeking to implement RPA successfully. Dr. Moon’s research bridges the gap between theoretical technology acceptance models and practical application, offering a framework that helps predict and enhance user readiness for automation. Her findings are particularly valuable for students and researchers exploring the dynamics of digital transformation, as they illuminate the key drivers behind the adoption of cutting-edge workplace technologies.