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About
Maura Campra is a leading researcher at the intersection of sustainability, business model innovation, and emerging technologies, with a particular focus on the agricultural sector. Her work critically examines how artificial intelligence can reshape traditional industries, most notably through her highly cited 2023 study, “Artificial intelligence and new business models in agriculture: the ‘ZERO’ case study,” which has garnered 29 citations. In this landmark paper, Campra empirically demonstrates how AI applied to vertical farms not only supports sustainability goals but also drives strategic shifts in business model design. Her contributions are pivotal in bridging the gap between technological disruption and practical, sustainable enterprise—offering a roadmap for integrating AI into agri-food systems. Campra’s research is distinguished by its forward-looking, applied approach, providing actionable insights for both scholars and practitioners. Through her work, she has established herself as a key voice in the discourse on sustainable innovation, helping to define how next-generation technologies can create resilient, efficient, and environmentally responsible business models in agriculture and beyond.
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