Malte Bub
Papers
1
Total Citations
5
H-Index
1
About
Malte Bub is a researcher whose work bridges social psychology and human-robot interaction (HRI), with a particular focus on understanding how and why humans exhibit prosocial behavior toward robots. His most-cited paper, "Towards transferability of theories on prosocial behavior from Social Psychology to HRI" (2012), lays the theoretical groundwork for applying established psychological models of helpfulness to human-robot contexts. In this work, Bub systematically identifies key influence factors—such as perceived robot autonomy, anthropomorphism, and social presence—that shape a person’s willingness to assist a machine. By translating decades of social psychological theory into testable HRI frameworks, he provides a foundational roadmap for designing robots that can elicit cooperation and trust. While his citation count (5) reflects the niche, early-stage nature of this contribution, its conceptual impact is significant: it serves as a starting point for researchers exploring empathy, altruism, and moral behavior in human-robot encounters. Bub’s work is especially valuable for students and scholars seeking to ground experimental HRI studies in rigorous psychological theory, ensuring that robot design is informed by a deep understanding of human social cognition.
Research Focus
Key Achievements
Top Papers
- 1