Papers
1
Total Citations
18
H-Index
1
About
Dr. Kokil Jain is a leading scholar at the intersection of service marketing, technology adoption, and human-robot interaction. Her research primarily explores how the design and deployment of service robots influence customer engagement, value co-creation, and service outcomes. In her highly cited 2024 work, "A contingency-based approach to service robot design: Role of robot capabilities and personalities," Dr. Jain provides a groundbreaking framework that examines how aligning robot capabilities and personalities with specific service contexts can optimize customer experiences. This study, garnering 18 citations in a short period, is pivotal for understanding the nuanced dynamics of human-robot interactions in service settings. Dr. Jain’s contributions are particularly notable for bridging theoretical gaps in service design and practical applications for businesses integrating automation. Her work has significant implications for industries ranging from hospitality to healthcare, offering actionable insights for designing robots that foster deeper customer engagement and co-creation of value. As a rising voice in service innovation, Dr. Jain continues to shape how researchers and practitioners approach the strategic deployment of AI-driven service agents.
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Top Papers
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