Jingya Huang

Papers

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About

Dr. Jingya Huang is a pioneering researcher at the intersection of human-robot interaction and consumer psychology, whose work fundamentally reshapes our understanding of how people evaluate and engage with humanoid service robots. Her research reveals a critical paradox: while robots are increasingly deployed in service roles, they can trigger negative consumer responses. In her landmark 2023 paper, "Think like a robot," which has garnered 55 citations, Dr. Huang demonstrates that interactions with humanoid robots shift consumers' decision strategies in unexpected ways. Her equally influential study, "Robots make no effort!" (19 citations), uncovers a key psychological mechanism—consumers perceive robots as making less effort than humans, leading to diminished service evaluations. Through a series of rigorous experiments, she shows that this "effort perception gap" can be moderated by consumers' mindsets, offering actionable insights for service design. Dr. Huang's work is not merely academic; it provides a vital framework for businesses navigating the delicate balance between automation and customer satisfaction. By illuminating the hidden psychological costs of robotic service, she has established herself as a leading voice in the ethical and effective deployment of AI in the service economy.