Jiancai Liao
Papers
1
Total Citations
55
H-Index
1
About
Dr. Jiancai Liao is a pioneering researcher at the intersection of human-robot interaction and consumer behavior, whose work illuminates how emerging technologies reshape decision-making. His most-cited study, "Think like a robot: How interactions with humanoid service robots affect consumers’ decision strategies" (2023, 55 citations), explores the psychological shifts that occur when people engage with anthropomorphic machines. This research reveals that interacting with humanoid robots can alter consumers’ cognitive processing, leading them to adopt more analytical and less intuitive decision strategies—a finding with profound implications for service design and marketing. Liao’s contributions extend beyond this seminal paper, as he investigates the broader dynamics of trust, perception, and behavioral adaptation in technology-mediated environments. His work has already garnered significant attention, with his top-cited paper accumulating 55 citations in a short span, signaling its growing influence. By bridging robotics and consumer psychology, Liao provides critical insights for businesses deploying service robots and for scholars studying the human side of automation. His research is essential reading for anyone interested in how intelligent machines are transforming everyday interactions and consumer experiences.
Research Focus
Key Achievements
Top Papers
- 1