Hanjin Lee
Papers
1
Total Citations
8
H-Index
1
About
Dr. Hanjin Lee is a leading scholar in technology acceptance and consumer behavior, with a particular focus on the hospitality and service industries. His research centers on understanding how users adopt emerging technologies, such as self-driving robot food delivery, by applying and extending established theoretical models like the Unified Theory of Acceptance and Use of Technology (UTAUT). Dr. Lee’s major contribution lies in cross-cultural and economic comparisons, demonstrating how a country’s economic development status moderates consumers’ readiness to embrace autonomous services. His most-cited work, “Am I ready to use self-driving robot food delivery? A comparison between countries that use the extended UTAUT model” (2025, 8 citations), exemplifies this approach by integrating survey data to predict behavioral intentions across different national contexts. This study provides critical insights for restaurateurs and technology developers aiming to deploy robotic solutions globally. Dr. Lee’s work is highly influential among students and researchers studying technology adoption, offering a robust framework for anticipating consumer responses to automation. His findings are not only academically rigorous but also practically valuable for shaping future service innovations.
Research Focus
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Top Papers
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