Han Wen
Papers
1
Total Citations
37
H-Index
1
About
Dr. Han Wen is a leading scholar in hospitality and tourism management, whose research explores the intersection of technology, consumer behavior, and service innovation. Her most-cited work, "Does robotic service improve restaurant consumer experiences?" (2021, 37 citations), applies the value co-creation framework to examine how robotic services reshape diner experiences, offering critical insights into the balance between operational efficiency and customer satisfaction. This study has become foundational for understanding technology adoption in the foodservice industry. Dr. Wen’s broader contributions span service design, experiential marketing, and the strategic implementation of emerging technologies in hospitality settings. Her research not only advances theoretical frameworks but also provides actionable guidance for practitioners navigating digital transformation. With a growing citation impact, Dr. Wen is recognized for bridging the gap between cutting-edge technology and human-centered service delivery, making her work essential reading for students and researchers interested in the future of hospitality and consumer experience.
Research Focus
Key Achievements
Top Papers
- 1