Gautam Agrawal

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About

Dr. Gautam Agrawal is a rising scholar at the intersection of artificial intelligence, service robotics, and luxury hospitality management. His research primarily investigates how AI-mediated service robots influence consumer behavior, with a particular focus on the nuanced expectations of high-end clientele. In his seminal 2023 work, "Can Consumer Citizenship Behavior be Created Using Service Robots in Luxury Hospitality Services?"—which has already garnered 4 citations—Agrawal breaks new ground by examining how robotic service quality can foster voluntary, citizenship-like behaviors from luxury guests. This contribution is notable for challenging the assumption that automated services diminish personal connection; instead, Agrawal demonstrates that strategically designed robot interactions can enhance guest loyalty and advocacy. His work bridges the gap between cutting-edge AI deployment and the traditionally human-centric luxury sector, offering actionable insights for hoteliers seeking to integrate technology without sacrificing exclusivity. As one of the first researchers to empirically link service robot quality to consumer citizenship in luxury contexts, Agrawal is shaping the future of high-end service innovation, making his research essential reading for scholars and practitioners navigating the AI-driven transformation of hospitality.