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About

Dimitrios Belias is a researcher specializing in hospitality technology, service robotics, and digital tourism, with a particular focus on the transformative role of robotic technologies within the hotel and tourism industries. His body of work consistently examines how service robots can enhance quality, efficiency, and guest experience in hospitality settings, bridging theoretical frameworks with empirical investigation. Belias has made notable contributions through a sustained research program spanning several years, beginning with foundational conceptual inquiries — such as his thought-provoking 2019 paper "To Be or Not to Be? Which Is the Case with Robots in the Hotel Industry?" — and progressing toward empirically grounded studies and proposed adoption models. His 2021 work on the intentions and expectations of modern robotic technologies, his most cited contribution with 12 citations, reflects his commitment to understanding both consumer and employee perspectives on robot integration. Complementing this, his methodological contributions, including pilot questionnaire development and systematic literature reviews, have helped establish rigorous research tools for the field. Collectively accumulating nearly 60 citations, Belias's research offers valuable insights for hospitality entrepreneurs, policymakers, and academics navigating the intersection of digital innovation and tourism, making him a constructive voice in shaping the future of smart hospitality.