Sotiris Varelas

Papers

Total Citations

H-Index

About

Sotiris Varelas is a prominent researcher in the field of hospitality technology, with a focused expertise on the integration of robotics and artificial intelligence in hotel operations. His work critically examines the adoption and implications of service robots, addressing the fundamental question of whether automation enhances or undermines the guest experience. Varelas’s most-cited paper, "To Be or Not to Be? Which Is the Case with Robots in the Hotel Industry?" (2019), has garnered 10 citations, establishing a foundational dialogue on the strategic and ethical considerations of robotic implementation. His major contributions include analyzing the balance between operational efficiency and human touch, as well as identifying key factors influencing consumer acceptance of robotic services. Varelas’s research is instrumental for industry practitioners and academics navigating the digital transformation of hospitality, offering insights into how robots can complement rather than replace human staff. His work stands as a notable achievement in bridging technology management with service quality, making him a key voice in the evolving discourse on automation in tourism and hospitality.