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About

Birendra Kishore Roy is an emerging researcher whose work sits at the dynamic intersection of technology, tourism, and hospitality management. His scholarship focuses on how cutting-edge innovations — including artificial intelligence, virtual reality, mobile applications, and robotics — are transforming customer experiences and reshaping industry practices across the service sector. Roy's most influential contribution, "Advancements in Arena Technology: Enhancing Customer Experience and Employee Adaptation in the Tourism and Hospitality Industry" (2023), has garnered significant academic attention with over 36 combined citations, underscoring its relevance to scholars and practitioners navigating rapid technological change. His work on "The Future of Restaurants" (2023, 7 citations) reflects a timely awareness of how the post-COVID landscape has fundamentally altered consumer expectations within the food service industry. More recently, his 2024 chapter examining AI and robotics within India's growing medical tourism sector highlights his expanding scope, positioning him as a thoughtful voice on how emerging technologies are revolutionizing patient experiences on a global scale. Through his research, Roy contributes meaningfully to conversations about digital transformation, workforce adaptation, and the strategic integration of technology in service industries — making his work particularly valuable for students and professionals navigating hospitality's rapidly evolving future.